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twoo

Smart Toothbrush

Year

2023

Duration

26 Hours

Project Type

Concept

Visualisation · Industrial Design · Color, Material and Finish · Design for Manufacture · Concept Development

Contribution

Twoo aims to bring a fresh perspective to smart electric toothbrushes, which have become commonplace in today's market. Through addressing commonly overlooked issues in daily use, it evolves into an ideal toothbrush boasting an appealing and sustainable design. During the design process, my objective was to tackle the everyday problems I encountered. I carefully curated the design to not only align with current trends but also infused it with subtle details reminiscent of traditional brushes, creating a harmonious blend of innovation and familiarity.

Ideation

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Problem Definition

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Moodboard

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The CMF

The “twoo” toothbrush showcases a striking Color, Material, and Finish (CMF) design that seamlessly blends style with functionality. It comes in four color options: gray, black, red, and green. On the front, the proudly embossed “twoo” logo stands out, while the product’s slogan, “Innovate Your Smile,” is featured on the back. With a gradient of transitioning tones across the four colors, the lower part of the product is darker, gradually fading into lighter shades towards the upper section. The body of the product is composed of plastic components.

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